Luke nguyen and his family escaped vietnam as boat people in 1978 and arrived on the shores of thailand where luke was born. Luke is the charismatic host and creator of several food and travel programs including luke nguyen s vietnam, luke nguyen s greater mekong and luke nguyen s france. After years on the run, pierce landcross is ready to leave europe altogether and start a new life with. In his new book, france, luke nguyen shares bistro classics and cherished family recipes. Commissioned by sbs, in english and vietnamese food series rpt g cc luke nguyen s vietnam. Australianvietnamese chef luke nguyen has been enlisted as vietnam airlines. Luke nguyen westcoast marketing and operations vitol. Im assuming that youve been through the writing, editing and the publishing stages and now youre ready to present your book to the world. Luke nguyens france follows acclaimed chef luke nguyen as he traverses the culinary landscape of france to discover the fl avours, ingredients and dishes that have infl uenced vietnamese cooking. Luke combines his vietnamese heritage with the techniques of france for something like weve never seen. Book launch blueprint the stepbystep guide to a bestselling launch. Economy passengers can enjoy meals inspired by asian and international dishes which are healthy, fresh and authentic.
Luke also prepares mantis prawns cooked on a bonfire he prepared on one of the two ha long bay beaches. Born in a thai refugee camp after his parents escaped their homeland in vietnam, luke s family eventually made their way to. Author of books such as street food asia and luke nguyens france. With the upcoming launch of tv series luke nguyens france, i recently had the pleasure of attending an intimate masterclass with luke recipe will be shared on the blog next week and had a oneonone chat with him afterwards. However, for this post, i will look at how to include a free promo as well. Luke has perfected vitenamese and chinese classics, including salt and pepper prawns, soft rice paper rolls and more. Book launch program your guide to visibility after publicising 200 authors a year for sydney writers festival, katiemac publicity established a reputation as one of australias leading book publicity specialists. The series follows chef, luke nguyen, as he tours vietnam seeking culinary delights and adventure. Vietnam airlines provide all its passengers with a topclass cuisine service, which is inspired by culinary expert luke nguyen. View luke nguyens profile on linkedin, the worlds largest professional community. Luke nguyen is a renowned vietnameseaustralian chef, best known for his television series luke nguyens vietnam, luke nguyens greater mekong and more recently luke nguyens france. A gastromonic adventure and millions of other books. Book launch moving backwards with pauline boudry, renate lorenz and marbles jumbo.
Luke nguyen is a proprietor of the acclaimed sydney restaurant, red lantern. Starting in southwest china and journeying through myanmar, northern thailand, laos and cambodia, before meandering down to the vast mekong delta in vietnam, luke immerses himself in the cultures and communities who depend upon this lifegiving river. Aug 17, 2015 luke nguyens parents escaped vietnam by boat in 1977 with nothing except their two children. We chat to luke nguyen ahead of the launch of his new tv series and cookbook, luke nguyens street food asia. Here are nine handy tips for planning a successful book launch. Not everyone wants to be the next jk rowling or paulo coelho. Luke nguyen cooks his way across the length of vietnam by train on the reunification express in his brandnew 10part series from 5 december 2019 at 7. He is judge and host for the first series of masterchef vietnam, 20. He is the owner of sydneys acclaimed red lantern restaurants, and is a regular presenter on sbs where his television shows have taken him all over the world. Luke nguyen visits hanoi and falls in love with the vibrant citys incredible street food. From the bloomsbury group of revolutionary writers in the early twentieth century to the publishers of the phenomenally successful harry potter franchise, bloomsbury is teeming with the power of words.
He now has multiple restaurants, cookbooks, and tv programs to his name. Organising a book launch can be daunting for any author or pr company who havent done it before, so writing. For sydney chef luke nguyen, a childhood spent at his familys. Luke nguyen has 15 books on goodreads with 78 ratings. Luke nguyens street food asia is off to a delicious start. Luke nguyens greater mekong cookbook by luke nguyen cooked. Join luke nguyen on his latest adventure through the bustling and fragrant backstreets of asia.
For a publisher, it is important to satisfy a core audience whilst giving the book a chance to grow with increased exposure. They found refuge in thailand, where luke was born, before the family eventually resettled in australia. He opened red lantern in a converted sydney terrace house in 2002 with a menu featuring ageold family recipes. How a vietnamese refugee became a celebrity chef vice. On march 21, 2015 august 17, 2019 by educater21 in book launch, inspirational, motivational. The hardest part of writing a book isnt writing it, its launching it. As an author you want to ensure that your new book is a success. He is the owner of red lantern restaurant in surry hills, sydney, and is the author of a number of cookbooks. Scenic launches south america program for 2018 latte. Luke nguyens france follows acclaimed chef luke nguyen as he discovers the.
Luke nguyens france marries french and vietnamese cuisine as beautifully as the recipes are presented. Luke nguyen is a renowned vietnameseaustralian chef, best known for his television series luke nguyen s vietnam, luke nguyen s greater mekong, and more recently, luke nguyen s france. Acclaimed chef, author and television personality luke nguyen joins us once again as apt ambassador on the waterways of asia and in the remote kimberley region. The series is a food documentary, in which he travels through vietnam, cooking in the ad hoc manner of the street vendors in the country, usually preparing the dish on the footpaths. Do you know how to promote yourself and your book in the current market. Luke nguyens vietnam pack your backpack from monday to thursday at 6. The event was held to celebrate the launch of luke nguyens france, a tenepisode.
Paired with local wines, this fourcourse feast is ideal for your next dinner party. Concrete playground sydney with the opening of red lantern on riley from coowners luke nguyen and mark jensen, sydneys modern vietnamese dining scene just got a whole lot brighter. Luke was raised in australia in sydneys vibrant and notorious vietnamese quarter. Born in a thai refugee camp after his parents escaped their homeland in vietnam, lukes family eventually made their way to australia where luke was raised in sydneys vibrant and storied vietnamese quarter.
Will there be a book accompanying luke nguyens france television series. An outstanding book launch party can attract publicity, engage readers and drive sales. The title and synopsis of this program cannot be viewed as the adult content filter is active. Luke is the charismatic host and creator of several food and travel programs including luke nguyens vietnam, luke nguyens greater mekong and luke nguyens france. Plus, youve worked super hard to get this book out into the world you deserve to celebrate. A launch is a great way of loudly announcing the arrival of your book. Luke nguyen is a renowned vietnameseaustralian chef, best known for his television series luke nguyens vietnam, luke nguyens greater mekong, and more recently, luke nguyens france. Oct 01, 20 luke nguyen is a wellrenowned vietnamese australian chef, best known for his television series luke nguyen s vietnam and greater mekong. Discover book depositorys huge selection of luke nguyen books online. Lukes parents became successful restaurateurs in cabramatta. If youre planning an event to invite readers from your area, here is a sample program of the berkeley event we sponsored for you to consider. In his most recent series, the 8 episode luke nguyen s street food asia, first aired on 1 september 2016 he explores street food in ho chi minh city, bangkok, kuala lumpur and jakarta. Colourful countries such as indonesia, vietnam, thailand and malaysia all have thriving street food cultures, and luke demonstrates how to bring that culture into your own home. Luke nguyen is a renowned vietnamese australian chef, best known for his television series luke nguyens france which this book ties into, luke nguyens vietnam, and luke nguyens greater mekong.
Luke nguyen gives us a few tips that will have you mastering your vietnamese coffee desires. Luke is candid about his childhood, explaining his. The food of vietnam by luke nguyen 9781742706207 booktopia. The muchloved celebrity chef luke nguyen is launching his new book street food. Yes, i plan to put a lot of those dishes onto the menu. Luke nguyens france is not only beautiful to look through, but is a great example of fusion cuisine. His tv work includes masterchef australia, food safari, heat in the kitchen and luke nguyens vietnam on sbs.
His first book showcasing his recipes and his family story narrated by his sister pauline nguyen. This is similar to the launch that i did for my book relaunch your life, except that i didnt run a free promo. Lonely planet travel books you need to plan for 2019. Luke nguyen s france marries french and vietnamese cuisine as beautifully as the recipes are presented. Luke nguyen is a vietnamese australian chef and the host of luke nguyens vietnam, a food documentary in which he travels through vietnam. After his parents fled their native country, luke nguyen grew up. In luke nguyens vietnam, the popular chef explores the country of his heritage, cooking up an abundance of dishes from this muchloved cuisine. Later, with the book songs of a sapa, luke travels on a personal and culinary tour through vietnam. The programme could be modified to suit a less formal event. How do you craft a book launch that will really help your book take off. His recent series, luke nguyens france, is the companion tv show to this book. In street food asia, join luke nguyen on a stroll through the heady, fragrant backstreets of asia to discover street food at its very best. Chef luke nguyen, global cuisine ambassador of vietnam airlines, said.
Luke nguyen s france is not only beautiful to look through, but is a great example of fusion cuisine. His tv work includes masterchef australia, food safari, heat in the kitchen and luke nguyen s vietnam on sbs. An enterprise map of ghana, written by john sutton lse and bennet kpentey sync consult. Luke nguyens railway vietnam recipes and more sbs food. Aeroflot to launch five times weekly moscow sheremetyevo to singapore flights from 25 october 2020. About the author luke nguyen is a renowned vietnamese australian chef, best known for his television series luke nguyen s vietnam, which this book ties into, and more recently his new series luke nguyen s greater mekong. Meet luke nguyen, host of luke nguyens vietnam and greater mekong. Join facebook to connect with luke nguyen and others you may know.
The authentic yet modern vietnamese cuisine was an instant hit with diners and the restaurant quickly. Luke has trained with a number of respected chefs before opening one of sydneys most acclaimed restaurants, the red lantern. See the complete profile on linkedin and discover lukes. It is a charming and beautiful old city, which only a few years ago celebrated years of existence. Here are some book launch party ideas that you could consider for your next book launch. It is regularly broadcast on good food, a uk foodorientated tv channel. Luke nguyen s street food asia is off to a delicious start. Luke nguyen searches for clues in his own painful past. Through saigon and jakarta, to bangkok and kuala lumpur, nguyen uncovers the hidden locations and secret eats of four very different cities and their street food cultures. Over the last decade, ive worked with hundreds of authors and launched dozens of books to the top of the new york times, wall street journal, and other bestseller lists. Asian street food lovers have we got something for you. Luke nguyens most popular book is secrets of the red lantern. You want it in the hands of as many people as possible. The former is a food documentary in which he travels through vietnam with his souschef son bryan nguyen, cooking in the ad hoc manner of the street vendors in the country, usually preparing the dish on the.
Tying in with lukes immensely popular sbs tv show, luke nguyens vietnam, this book follows his trip from southern vietnam up to the north, through the. Greater mekong by luke nguyen nook book ebook barnes. Today luke nguyen is a celebrated australian television chef, author, gastronomic traveler and restaurateur. Well, were here to tell you that it is possible and that putting on a great book launch is an excellent way to drum up interest and sales for your book. Luke visits his family and friends, and is invited into the homes.
Luke nguyen joins vietnam airlines as global cuisine ambassador. Pull up a stool for a bowl of pho in his beloved home city of saigon, or explore a hawker stall in kuala lumpur. At this point, lets just ask why an author would want to launch a book at a shop rather than at a more unusual location. Luke nguyens street food asia by luke nguyen dymocks. Luke says his passion for food stems from his strict, foodobsessed parents who ran a restaurant in the vietnamese suburb of cabramatta in south western sydney for 15 years. Your launch will largely be determined by your genre and targeted audience. Get college football 2019 season stats, career statistics, game logs and injury updates on the northern arizona lumberjacks wide receiver. Red lantern head chef mark jensen is so passionate about sustainability, hes written a book about it. Its useful to boost initial sales and garner publicity.
Christine mills was the senior book buyer at hughes and hughes beautiful store in dundrum. Luke nguyen born 1978 is a vietnamese australian chef, best known as the host of television series luke nguyen s vietnam. When it comes to literature in london, theres one place that instantly jumps out bloomsbury. Luke has written five cookbooks including companion volumes to tv programs. Hes shaped a range of exclusive culinary experiences for guests to enjoy on our mekong river cruise. Celebrity chef luke nguyen is launching his new book street food asia on the queen street steps of the treasury casino. Street food asia by luke nguyen goodreads share book. Book launch tools, resources and content to help authors. Informing all of his writing and recipes is the nguyen families difficult history and having left vietnam as boat people they eventually settled in australia.
Sample program for live events times they were a changing. To keep things simple, im giving you an example of a book launch that covers 12 days. In september 2007, luke and red lantern is awarded best asian restaurant in sydney for the second year running, awarded by restaurant and catering association. Luke is the chef and owner of the awardwinning sydney vietnamese restaurant, red lantern, and coauthor and author of bestselling books, secrets of the red lantern and the songs of sapa. Luke nguyens vietnam is an australian television series first screened on sbs one in 2010. Mar 21, 2015 12 simple steps for a successful book launch. You really made a name for yourself with the books and the television programs. Luke nguyen born 8 september 1978 is a vietnameseaustralian chef and restaurateur, best known as the host of the television series, luke nguyens vietnam and luke nguyens france. Soak up the coconutinfused air of jakarta and immerse yourself in the smoke, heat and unmistakeable buzz of a bangkok. In this 10part series, luke visits ten locations from the spectacular coastline of hoi an to the majestic mountains of sapa, all by train. Luke is candid about his childhood, explaining his father was violent and volatile. Secrets of red lantern was published by murdoch books. Sbs program guide for tv and radio new south wales nsw.
Luke nguyen takes a fascinating behind the scenes look at the wonderful street food scene of asia and uncovers unusual secret eats. An enterprise map of ghana book launch lapalm royal hotel, accra ghana, april 2012 on monday 16th april 2012, the igcghana programme in collaboration with the ministry of finance organised an event to launch the book. Planning a live event if youre planning an event to invite readers from your area, here is a sample program of the berkeley event we sponsored for you to consider. Lukes parents opened and ran a vietnamese restaurant and it was this familial passion for food that first ignited lukes interest in vietnamese. On march 21, 2015 august 17, 2019 by educater21 in book launch, inspirational. His recent series, luke nguyens france is the companion tv show to his new book luke nguyens france, a gastronomic adventure. His shows have aired throughout the world and can currently be seen on the cooking channel us, the food network us, uktv, the living channel, and xyz entertainment pty ltd.